the innovations are.
5) Implementing, Systematizing, Manufacturing, Distributing - Getting these innovations to a place where they can be reliably produced and efficiently distributed will be key. Roles will vary by product, but this is where the hands on work will get done. Plenty of career opportunities here as various product lines mature.
6) Marketing and Sales - The next step is to create a demand for the new products by motivating and persuading people to choose the new products over the old ones. If you've used these skills in other industries, you will be able to transfer them to this arena.
7) Inspiring and Educating - Still another group of people will be involved in encouraging, inspiring, and educating people to change their choices and actions. In some cases these are individuals or foundations with a cause. It could also be educating people on the technical side of using new products.
8) Sustainable Companies - Another way to green your career would be to work for a company that is sustainable. These companies evaluate their decisions based on how they impact people (customers, employees, vendors, neighbors), how they impact the environment, and how they impact profits. Examples of companies in this category are: Ben and Jerry's Ice Cream, Clif Bar, Seventh Generation, Tom's of Maine, Newman's Own, Eileen Fisher, and Greyston Bakery.
These companies may not be producing a purely green product or service, but what they are producing they are doing with an eye to the bigger picture--improving the quality of life, investing profits in social/environmental causes, and operating responsibly.
9) Green Your Own Business - If you are in business for yourself, think about how you might change your services or business practices to become more green. In the last month I've heard of green public relations firms, green builders, green interior designers, green dry cleaners, green cleaning companies...and I haven't even been searching for these examples.
10) Change Your Personal Work Habits. Ask your co-workers to do the same. If you aren't able to make a career change, be conscious about your habits at work. How are you using energy? How are you disposing of waste? How are you getting to work? Every little bit does add up.
What's Your Next Step?
Do you see a role you can play in the green movement?
Even if you can't change careers at the moment, I encourage you to pinpoint a direction that appeals to you so that if an opportunity presented itself. Investigate your field of interest; keep up with developments and current issues.
You never know when things will shift in your world or the world at large. If you are prepared, you'll find the opening you need to take your green career up a notch.
Copyright (c) 2007 Transition Dynamics Enterprises, Inc.
Green Career Expert, Carol McClelland, PhD, is the author of Your Dream Career For Dummies and founder of GreenCareerCentral.com.
She provides people with an array of resources, information, and support to help them identify their dream green career, find a green job, and advance their green career. Visit www.GreenCareerCentral.com/guide.html
to request a free excerpt of her Green Job Search Guide.