Why Millions Are Wasted on Mints, Sprays, and
product companies spend millions trying to convince you that their
breath mints, mouthwashes, and breath sprays will eliminate bad
breath. Unfortunately, these products at best briefly cover up bad
breath and at worst make bad breath worse.
Dragon Breath or the fear
of it has Americans spending $1 billion a year on mouthwashes,
breath mints, sprays, drops, gums, and other products that they
hope will mask an obnoxious mouth odor. But experts say that most
of these expenditures are a waste, at best reducing bad breath for
Jane E. Brody
New York Times - March
Don't Cover Up Bad Breath - Attack It At The
Bad breath is caused by bacteria which inhabit our
mouths. These "stink factories" feast on left over food particles
expelling the volatile sulfur compounds (VSCs) responsible for bad
Conventional mouthwashes, mints, and sprays only
cover up volatile sulfur compounds - usually for less than an hour.
In fact, mouthwashes can actually make bad breath worse.
Most mouthwashes contain a high percentage of
alcohol which dries out the mouth, making it even more hospitable
to odor causing bacteria.
While conventional products are highly
ineffective at eliminating the stench of bad breath, a new breed of
mouthwashes and products fight bad breath with chlorine dioxide.
Chlorine dioxide actually destroys the volatile sulfur compounds
responsible for bad breath. The result - truly fresh breath.